We focus on what drives profit to grow, and not profit itself: customer satisfaction, employee engagement, value creation, operational efficiency, effective and efficient processes, innovation, and competitive awareness.
We believe focusing on profit alone to grow, is akin to saying you are going to climb Mount Everest without spending all the months required to train and equip yourselves mentally, physically, technically, financially, with the appropriate team, knowledge of the weather, or a real purpose for the climb: it would be a recipe for failure.
George Merck (Merck Chemicals) expressed this approach when he said "We try never to forget that medicine is for the people. It is not for the profits. The profits follow, and if we have remembered that, they have never failed to appear.”